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Henri Bendel Picks Up Becca

Luxury cosmetics and tools join retailer’s roster.

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By: TOM BRANNA

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Becca, a collection of luxury cosmetics and fine brushes and tools, has partnered with Henri Bendel for distribution—starting at the store’s flagship location on Fifth Avenue in New York City. Created by Australian-born makeup artist Rebecca Morrice Williams, Becca specializes in being able to exactly match any complexion; offering an extraordinary collection of more than 30 concealer colors and 30 foundation colors, as well as a range of natural-toned shades for face, lips, cheeks and eyes, ...

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